Artist Spotlight: A$AP Ferg

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A$AP Ferg is best known for his affiliation with the Harlem based, Hip-Hop collective group ‘A$AP MOB’ which was discovered in 2006 by the late Steven ‘A$AP Yams’ Rodriguez. The MOB roster consists of alot of notable names in the game today such as the infamous A$AP Rocky who is known for hit records like “F*ckin Problem” and having worked with some of the biggest fashion designers in the world such as Raf Simmons. While he is visually noted as the face of the MOB, A$AP Ferg is becoming a pillar while serving in a league of his own standing as Hustler of Year in every aspect.

A$AP Ferg, was born Darold Durard Brown Ferguson Jr., in Harlem, New York on October 20, 1988. He was raised in Hamilton Heights (Hungry Ham) by his Trinidadian parents. Ferg’s father, Darold “D-Ferg”, owned a Harlem boutique where he printed shirts and record label logos. He is solely responsible for the Bad Boy Records’ logo that you saw P. Diddy take off of his neck in a video on YouTube and gift to A$AP Ferg on February 28th of this year. Just like his father, Ferg aspired to start his own clothing line growing up. After the passing of his father, who died from kidney failure, he payed homage to him by attending art school and launching clothing and jewelry lines.

In 2005, Ferg launched an original fashion line entitled “Devoni Clothing” and designed/distributed high-end belts which have been worn by R&B mogul Chris Brown and beat legend, Swizz Beatz. Around Harlem, Ferg was known as the “Trap Lord” due to his incredible ability to find the art of hustle in everything he enjoyed. He didn’t start taking rapping seriously until 2009 when A$AP Rocky encouraged him to pursue a rapping career. Together they’ve made several hits like “Kissin’ Pink” and collaborated on several lyrical melodies for A$AP Mobs ‘Lord$ Never Worry’ and ‘Cozy Tape Vol. 1 and 2’.

Ferg got his entrance to fame from his 2012 hit single “Work” which was released on the ‘Lord$ Never Worry’ mixtape. The music video quickly earned 3 million views dubbing him dibs on the ’50 Best Songs of 2012′ list by Complex magazine. On January 10, 2013 he announced the name of his debut album ‘Trap Lord’ and that he had signed a deal with RCA Records and Polo Grounds. It took about 7 months before ‘Trap Lord’ dropped but during that span Ferg dropped the ‘Work’ remix featuring A$AP Rocky, Schoolboy Q, French Montana and Trinidad James.

‘Trap Lord’ officially touched the streets on August 20, 2013 featuring guests like Waka Flocka, A$AP Rocky, Bone Thugs-n-Harmony and other talented artists. The album hit number 9 on the Billboard 200 chart tallying a total of 46,000 album sales in the US. That year, Ferg was notarized as ‘Rookie of the Year’ at the BET Hip Hop Awards. Fast forward to 2015, Ferg released a memorable video for his single “Dope Walk” on the ‘Ferg Forever’ (2014) mixtape. The video was a formulation of iPhone footage during New York Fashion Week starring model Cara Delevingne and other celebrities like Kanye West, Diddy, Alexander Wang, Russell Simmons, Beyoncé and Rihanna to name a few.

In late 2015, Ferg directed the rapper Future’s “Thought It Was a Drought” video and announced his feelings on his new album ‘Always Strive and Prosper’ which was released in April of 2016. Since then Ferg did his first tour, appeared in a video ad for Tiffinay’s and narrated the Adidas World Cup project, ‘Creativity is the Answer.’ He’s also dropped two more albums, ‘Still Striving’ on August 18th, 2017 and the latest which was released on August 16th, 2019 entitled ‘Floor Seats’.

Amari Ferguson is a Graduating Senior Broadcast/Mass Communications major from Gary, Indiana. She will be a contributor for The Campus Chronicle for the 2019-2020 school year.

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