How do you know if Entrepreneurship is for you?

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An entrepreneur is someone who enjoys organizing and running a business. This skill takes dedication, patience, and persistence while keeping an open mind. Running a business requires risk-taking, passion, and critical decision making. Although being an entrepreneur has its ups and downs, it can be gratifying, especially when you are stepping out of your comfort zone while showcasing to everyone what you’re capable of producing. Becoming an entrepreneur will have an impact on your personal and professional life. There is never a right time to start a business, but there are wrong times, so choose carefully.

The start-up phase of running a business can be stressful. First, you would need to identify what you want to sell, who your target audience is, how your product can benefit them, and how your product is different from other companies/businesses. During this pre-production phase, it can be stressful, and you may question if this is something you really want to do or even if your product is good enough. As an entrepreneur, you are the salesperson for your company, and it is your responsibility to get your business promoted and exposed as much as possible.

As a business owner, dedication determines how successful your business will be. If you lack consistency, then your business will reflect your effort. Although business is always fluctuating, inconsistency will show, thus, the growth in your business will be inconsistent. Building a brand is more than putting your name out there, but it helps customers familiarize themselves with your brand on a personal level. Consistency helps build loyalty and trust with your customers, so they know what to expect when they buy your product or service.

As the founder, you are on your own. Nobody will always be there to praise you for all of the hard work you have done, nor be there to remind you or guide you on things you would like to accomplish. One will need to have a secure mindset and remember that all of your hard work will blossom over time. Resilience is key. It can be frustrating talking to other people who don’t have the same entrepreneurial mindset because they won’t always understand your perspective. It seems everyone in the business industry is all doing the same thing. Subsequently, this is where you tune into your creative side and figure out how your brand stands out. Help the audience understand the value of you and your company.

You may be reconsidering if this lifestyle is for you, and that’s fine. We have all been there, but it is up to you to pursue your dreams because no one will do it for you. If you are very passionate about something, do it. Don’t be afraid to make mistakes but be open to learning how you can grow your brand and lastly, don’t be scared to make money.

Kennedi Bowman is a Senior Broadcast/Mass Communications major from Baton Rouge, Louisiana. She will be a contributor for The Campus Chronicle for the 2020-2021 academic school year.

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