The members of Zeta Chapter of Zeta Phi Beta Sorority, Inc. at Alcorn State University hosted a seminar discussing the effects the use of social media can have on students as well as the University. Held November 3, 2016 in the Medgar Wiley Evers Auditorium, the event featured Clara Stamps, Vice President of Marketing and Communications at Alcorn State.
Stamps’ interesting presentation aimed to encourage students to utilize social media in a responsible manner that portrays their character in a positive light. Telling students about her daily routine while giving examples of issues that have occurred on social media sites, Stamps engaged the crowd early.
“You don’t think it affects the money that’s being given to Alcorn when you’re on social media downing the University. Social media impacts the brand and when it impacts the brand, it impacts you,” Stamps expressed.
Students were also encouraged to use the student handbook to handle issues rather than going to social media to complain, as well as given insight on why branding is important.
“Who you are, what you do and why it matters is brand management. Your brand is who you are,” Stamps added.
Students like Jazmyne Smith, graduate student, and Patrick Herbert, Jr., Junior, took away helpful information from the event.
Smith stated, “The social mirror event was very informative. I enjoyed the examples that the speaker gave that the students could relate to. It definitely made me look at social media as a more serious thing.”
“I took a lot away from the event. One thing that stood out to me was that whatever we post on social media reflects upon us and represents what character we portray,” stated Herbert.
The presentation closed with questions from the audience.